Essay on A Not So Modest Proposal - 702 Words

In the 1720’s Ireland and its people suffered through decimal harvests and famine spread quickly spread throughout the land. In â€Å"A Modest Proposal†, by Jonathan Swift, the main objective was to draw attention to the plight of the Irish people and motivate readers to find a workable solution. Jonathan Swift’s not so modest proposal was to eat children at the age of one, and although it was an extreme of what should be done, it was a way to gain alert readers of the rising problems in Ireland. He accomplished this task not by criticizing the English, but instead by making a humorous and inspirational proposal; using a persuasive writing technique called satire. Swift was able to strongly influence readers by using various logical, emotional,†¦show more content†¦Another example of Swift using statistics is â€Å"I do therefore humbly offer it to public consideration, that of the hundred and twenty thousand children, already computed, twenty thousand may be reserved for breed†¦Ã¢â‚¬  Once again calculations come into play and in a way it shows that this proposal has thoroughly been planned out. If logic and reason do not appeal to the senses, maybe emotions will. Swift’s use of emotion is meant to convince the pure of heart. In one such example â€Å"†¦too frequently among us, sacrificing the poor innocent babes, I doubt, more to avoid the expense than the shame, which would move tears and pity in the most savage inhumane beast.† Although it may not seem like it appeals to emotions it conveys such meaning by showing that if this life where allowed to live for a year it would help so many others survive by providing food. A stronger example of emotion can be found in this exert â€Å"These mothers, instead of being able to work for their livelihood, are forced to employ their time into strolling†¦Ã¢â‚¬  This exert emotion is based on the poor mother, who wastes her time raising children, and concen trates on her children’s survival instead of her own. The emotional appeal that Swift uses is intended to stir up strong feelings towards his point of view. The last technique that swift used to persuade his audience was basedShow MoreRelatedJonathan Swifts A Modest Proposal949 Words   |  4 Pages â€Å"A Modest Proposal† by Jonathan Swift takes place in Dublin Ireland in the 18th century. The narrator is a very ironic character. His â€Å"modest† proposal is anything but modest. This short story takes place during a famine. Since there was a famine, Swift proposes the idea that people sell their one year old children to the rich so they would not be a burden to their family. One important way in which the author engages the audience’s attention and tries to help his readers see deeper politicalRead More Self Representation and the Self-Defeating Speaker in Jonathan Swift1735 Words   |  7 Pagesthe insincerity of the speaker. The speaker is, in this sense, self-defeating, but rather than reflecting on to Swift himself, as it does when he is his own speaker, it is projected outwards onto his friends and fellow poets. The speaker in â€Å"A Modest Proposal† is similarly indirectly self-defeating. As in â€Å"Verses on the Death of Dr. Swift, D.S.P.D.†, there are purposeful incoherencies in the speaker’s ethics and logic. Because the narrator is someone aside from Swift, this self-defeating approach impliesRead MoreAnalysis of A Modest Proposal873 Words   |  4 Pages Jonathan Swift, the writer of the satirical essay A Modest Proposal, grew up and lived in Ireland during times of famine and economic struggles (Conditions). Growing up with a single mother and no father, Swift knew what hard times and struggles were like (Jonathan Swift: Biography). His essay proposes an easy solution to the economic problems going on in Ireland for both the wealthy ruling classes and the poorer classes, although his intentions and the meaning behind his words are not what wouldRead MoreEssay on A Modest Proposal: Satire at Its Best643 Words   |  3 PagesA Modest Proposal: Satire at Its Best Jonathan Swifts 1729 essay, A Modest Proposal, was a true example of satire at its best. Many readers at the time rejected the essay because they failed to understand the irony. It is presently one of the most well known works of satire and is a classic example of the technique most commonly used today. The entire essay from the title down to the last sentence were meant to be taken ironically, which is a rare form, but very effective when trying gettingRead MoreA Modest Proposal By Jonathan Swift1647 Words   |  7 PagesSatire in â€Å"A Modest Proposal† and Different Articles Jonathan Swift, author of â€Å"A Modest Proposal,† tries to present different ideas in order to change the situation of Ireland. Through his proposal, he is able to get people’s attention, and the way he uses satire throughout the article made his argument more successful. He wrote this essay to show how ignored and bad the state of Ireland and its social classes are. In â€Å"A Modest Proposal†, Swift effectively uses rhetorical exaggeration to expressRead MoreA Modest Proposal By Jonathan Swift982 Words   |  4 Pages Jonathan Swift, author of â€Å"A Modest Proposal,† tries to present different ideas in order to change the situation of Ireland. Through his proposal, he is able to get his point across. He wrote this essay to show how undeveloped and bad the state of Ireland is and the social classes. In â€Å"A Modest Proposal†, Swift effectively uses insincerity, sarcasm, and rhetorical exaggeration to reveal his annoyance of politicians, papists, and overall citizens of poverty-stricken Ireland in the late seventeenthRead MoreJonathan Swift’s Essay A Modest Proposal, and Voltaire’s Novella, Candide999 Words   |  4 Pagesor novella. In these two works, the authors bring light to ongoing social, political, and philosophical issues of their time and age. The two works I am referring to are Jonathan Swift’s satirical essay, A Modest Proposal, and Voltaire’s novella, Candide, or Optimism. In both A Modest Proposal and Candide, there is a portrayal of iron y, cold logic and reasoning rather than emotion, and misguided philosophy. Exploring the issues within these texts can implement a better understanding of not only theRead MoreA Modest Proposal For Preventing The Children Of Poor People1458 Words   |  6 Pagesin his works of literature is Jonathan Swift, whose hard-hitting essay â€Å"A Modest Proposal For Preventing the Children of Poor People in Ireland, from Being a Burden on Their Parents or Country, and for Making Them Beneficial to the Publick† is one of the most popular and analyzed texts within the world of satire, and truly makes one think about the art. One article that explores Swift’s use of satire within â€Å"A Modest Proposal† is Paddy Bullord’s â€Å"The Scriblerian Mock-Arts† This essay delves deeplyRead MoreShocking the Sensibilities in A Modest Proposal771 Words   |  4 Pagesnbsp; Shocking the Sensibilities in A Modest Proposalnbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; nbsp; Two Works Citednbsp;nbsp;nbsp; Three years after Gullivers Travels was published, Jonathannbsp; Swift wrote A Modest Proposal, a work grounded in thoughtful satire. Swift describes the destitution that characterized the life of Irelands poor in the 18th century then renders a brazenly inhumane solution to their problems. He shocks the sensibilities of the readers then leadsRead MoreModest Proposal Assignment Sheet958 Words   |  4 PagesAP English Language and Composition Ms. Bond Modest Proposal Assignment After reading Swift’s â€Å"A Modest Proposal,† it is time for you to be the satirist. First think of a major problem in modern society (It can be a domestic or international struggle). Then create an absurd solution but effectively argue that solution with ethos, logos and pathos. Do not be afraid to experiment with so-called experts, fantastic statistics and confusing syllogism (when you come to a conclusion from two different

Nike Marketing Research - 2366 Words

Marketing Case Study: The Marketing Mix of Nike, Inc. BADM 370 15 April 2013 Executive Summary Nike, Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable, quality athletic footwear, Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today, Nike has reached annual sales exceeding over $20 billion, and has developed its business all over the world. In this study, these four marketing components will be reviewed: Target Market Product Price Placement Promotion Nike’s product variation,†¦show more content†¦Nike’s main competitors, Adidas and Reebok, each produce a similar product mix to Nike’s, and in order to keep a competitive edge, these companies attempt to optimize its current products and showcase new innovative products. The Summer Olympics, the biggest sporting event series in the world held every four years, presents Nike and other sporting good companies with a huge opportunity to showcase new products and fuel the competition in their industry through sponsorships of teams and individual athletes. By the next Summer Olympics in 2016, sporting companies will have another chance to show off their brand, enhancing the competitive rivalry between each other. Another competitive issue that inhibits Nike’s product distribution is the large amount of substitutes in the sporting goods industry. Consumers have a wide selection of footwear, apparel, and sporting gear retailers to choose from, which req uires sporting goods companies to enhance their marketing strategy to sell their products in order to survive in the industry. On the contrary, there are some economic factors that may benefit Nike’s marketing of product in the next few years. Since 2008 recession, real personal consumption expenditures have increased, indicating that consumers are willing to spend more of their money on certain items (Appendix B). This may be an opportunity for Nike to intensify marketing to consumers in order to increase sales at time where there is an increasingShow MoreRelatedNike : Social Media And Trend Oriented879 Words   |  4 Pages Once Bold is released in stores and online, Nike will continue promoting Bold through social media, specifically by working with social media influentials. Nike will contact up to 10 influential lifestyle/fitness bloggers to propose their products to over the 12 month period. Through compensated endorsements, bloggers will review Bold’s products through their own accounts. Our target market is most likely to react to reviews made by bloggers as they are more likely to trust those who have similarRead MoreNew Product: Nike Fitness1525 Words   |  6 Pagesproduct: Nike Fitness As more people become more health conscious, expanding to include fitness centers in their campaigns would be a great step for Nike, especially to compete with a fitness-focused company like Reebok. As the number one sport supplier and their relationship with their sponsored athletes, future consumers would definitely try their new products. They currently have the Nike Run Club and the Nike Training Club that both are free at select NIKE Stores in the United States. 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Tourism Marketing for Developing Countries

Question: Describe about the Tourism Marketing for Developing Countries ? Answer: Introduction Background of the study The report seeks a deep insight towards preparation of a marketing plan for Thomas Holiday Group. The marketing plan would exhibit the application of theoretical framework such as Pestle analysis, Porters Five Forces and McKensey 7s model would impart practical information about the situation analysis of the organization. Upon identification of the key objectives set for Thompsons Holiday Group, the marketers would segment the market, target the audience and position their products and services for gaining supremacy in the competitive market (Hollensen 2015). The implementation of the marketing mix would assist the organization to promote their products and services in a successful manner. The application of Ansoff Matrix would devise marketing strategies for future growth and sustenance of Thompson Holiday Group. Background of the company The particular report emphasizes on Thomas Holidays Group, which is one of the most renowned travel operators in the hospitality sector. The organization started its journey in the year 1965. Roy Thompson, the owner of the Thompson Holiday Group came from a background of a lower middle class family. Upon identification of effective businesses strategies and policies, Thompson established the travel agency, which was a instant success in the hospitality sector. The owner takes active participation in expanding their business globally in various multinational companies. The innovative marketing strategies, techniques and exquisite situational analysis of the firm, assisted the organization in fulfilling the perceived needs and demands of the consumers using the services of Thompson Holiday Group. Competitors of Thompson Holiday Group Competition and rivalry is always prevalent in the tourism industry. While Thompson Holiday Groups are so far successful in maintaining their competitive advantage, it often faces challenges from the competitor brands such as Expedia, UK, Divequest, Ampersand Travel and carrier holidays. The cost effective holiday destinations with the essence of quality service is the secret recipe of success for the organization in the tourism sector (Wilson and Gilligan 2012). The economical and political scenarios of UK are relatively favorable for the tourism sector, and therefore, Thomson Holiday Group is in no position to relax. Slightest of mistakes could influence the consumers to the organization to shift towards competitor brands. Consumers of Thomson Holiday Group The inclusions of consumers are the most determinant factors of success for the organization. The marketers of Thompson Holiday Group seek a deep insight to prioritize the consumers at an utmost level. The marketers keep on updating the consumers about the new arrivals and specifications of the holiday packages. The marketers always serve the interests of the consumers by offering the best available services (Kohler and Logemann2016). The consumer feedbacks are taken into serious consideration and if any tentative situation arises, the management takes immediate actions to resolve the issues. The consumers usually comprise of family members, bachelors, married couples, high school students, retired persons and unmarried couples. Market Share: Thompson holidays have always enjoyed a strong market share due to its strong brand value and extraordinary services at best price. Current market share of the company is 13%, which is huge as compared to its closest competitors. Their marketing experts have successfully done the market research and as per that, the company has implemented all strategies related to marketing. This is the reason why they have seen huge profits in the year 2011 and 2013 and in the year 2014, they have received best service providing company award in UK. Figure: Market share of Thompson Group in contrast to competitor brands (Source: Chen 2016) Values: The Company has made sure that their customers gets best services from them. From arranging best hotels for the customers to arranging best transport facilities no company can be compared to Thompson holidays (Stone and Gould 2016). As per the recent research, organized by one of the most popular tourism magazine, around 65% off the people feels that Thompson Holidays provides best services than any of its competitors like Dive Quest or Expedia UK. Moreover the employees of the company who directly deals with the customers are extremely well behaved and well mannered and they give quick responses to any kind of queries raised by the customers as a result of which the customers gets more influenced. Environmental analysis Macro environmental analysis PESTLE Analysis With the assistance of the detailed PESTLE analysis (as mentioned in the appendix 1, the marketing managers of Thompson Holiday Group identifies the below mentioned factors that influences business the most. Political Factors: As discussed in the Appendix, the potential impact of political factors is relatively higher for Thomson Holiday Group. Therefore, any alteration in the political scenario could pose a threat for the organization in the competitive market. The relative importance of the political factors is also on the higher side and therefore, Thomson Holiday Group needs to comply with the rules and regulation of the government such as tax policies, social welfare policies, environmental policies, trading policies etc Economical Factors: As per the discussion in Appendix, the potential impact of economic factors is relatively on the higher side for the organization. The economic factor of UK will play a vital role for determining the sustainability of Thomson Holiday Group. The marketers of Thompson Holiday Group needs to consider several factors such as inflation rates, taxation policies, marketing trade cycles, distribution trends, overseas economic trends and unemployment policies for gaining supremacy in the competitive market. The relative importance for the UK economy is quite high as the organization aims to expand in the global market. Social: The potential impact of societal aspect is medium of Thomson Holidays Group. This is because the marketers will opt for the targeted consumers beyond any culture, religion or geographical boundary. However, it is an opportunity for the organization to make effective utilization of societal impacts. Since the relative importance is medium, the organization will not prioritize any specific society or culture (Chen 2016). Due to its mass appeal, consumers would automatically get attracted to the brand and acquire their services in an effective manner. The marketers of the organization will focus on demographics, lifestyles, social issues, educational levels and attitude of individuals for gaining supremacy in the competitive market. Technological: The potential impact of technology on Travel and tourism sector is on the medium side. However, UK is a developed nation and the technological implosion would assist the organization to meet the requirements of the consumers in a successful manner. The relative importance for technological change is medium and therefore, the marketing managers would make effective utilization of media platforms to address valuable information to the consumers. The inclusion of public forum and social media also leveraged the profit margins of the organization, which acts as an opportunity for the organization. Legal: The potential impacts of the legal factors are high for Thomson Holiday Group. Thompson Holiday Group needs to comply with several legal legislations such as health and safety act, data protection act, right to information and employment acts, so that both the consumers and the employees could take necessary legal steps if necessary. Ignorance about the legal factors would pose a significant threat for the organization. The relative importance for the legal factors are relatively high and therefore, the organization needs to give special impetus on competition law, environmental law, foreign trade regulation, consumer protection legislation etc.1 Environmental: The potential impact of the environmental factors has its highest regards in terms of Thomson Holiday Group. Natural calamities and climatic alterations could often hamper the business transactions of Thompson Holiday Group (Briggs 2016). It can pose a huge threat for the organization as the overall situation is unpredictable in nature and Thompson Holiday Group does not have much control over the climatic hazards. The relative importance for considering environmental factors is one the higher side and therefore, the organization needs to contribute towards corporate social responsibility for ensuring sustainence in the competitive market. Porters Five Forces The theoretical business analysis framework of Porters five forces assists Thompson Holiday Group to assess their contemporary business scenario in an effective manner [appendix 2]. Upon assistance of this theoretical framework, the organization would be able to analyze their competitive position of their brand in the competitive market (Chen 2016). This framework would critically analyze the business scenario and probe for areas of improvement in marketing strategy. The theoretical application would assist the marketers of Thompson Holiday Group to ensure long-term sustenance through enhanced marketing strategies. Buyer Power: The bargaining powers of the buyers are on the higher side in terms of low pricing strategy of the organization. They would tend to drive down the price of the products and acquire them at lower prices. Supplier Power: The bargaining powers of the suppliers are higher for the premium consumers. However, in case of middle, class consumers, the bargaining power of the suppliers are one the lower side. In most of the cases, the suppliers are efficient to create market urgency Competitive Rivalry: Competitive rivalry tests the ability of the competitor to create consumer demand in the competitive market. The major competitors of the Thompson Holiday Group are Expedia, UK, Divequest, Ampersand Travel and carrier holidays (Weaver and Jin 2016). The marketing managers would keep on changing their strategies and techniques according to the competitive scenario, which helps them to maintain their brand integrity and image Threat of Substitution: It is very much prevalent for the consumers of the tourism sector to switch their decision of consuming products, by shifting to the competitor brands. In order to avoid the above scenario, the marketers of Thompson Holiday Group would implement effective cost effective strategies along with enhanced service quality and value added services to meet the expectations of the consumers. Threat of new entries: The organization has to face immense competition from the competitor brands in order to survive in the tourism sector. The priority of the consumers may often change; therefore, the marketers should implement effective strategies for surviving in the competitive market (Wiedmann and Langner 2016) Taking the competitive scenario into consideration, the managers of Thompson Holiday Group will aim to implement effective promotional activities through various forms of media , describing its service quality and product specifications McKinsey 7 S The management of Thomson Holidays has been utilizing various strategic planning tools such as the McKinsey 7s Model [appendix 3]. The helps to evaluate whether Thomson Holidays can align 7 key elements: strategy, structure, systems, shared values, style, staff and skills for achieving their organisational objectives. The company has been offering their services to more than 30 different destinations and the company has 50,000+ employees to support their business. The company largely considers enhancing their customer support departments for satisfying all the customer segments (Avraham and Ketter 2016). The company encourages teamwork and offers rewatds to the employees with satisfactory performance. The outputs of the Mckinsey 7S Models are as follows: Strategy: To increase market share by offering services according to the needs and expectations of each individual customer and by providing cost-effective tourism services. Structure: Line and Staff Organizational Structure Systems: The management of Thomson Holidays follows few formal systems, where the manageent is mainly concerned with the customer support, booking process and tourism services. Skills: Skills relevant to various tourism services and customer support. Staffs : More than 50,000 employees are working for the company and the company has been creating value for them by offering effective training, growth opportunities and employment benefits or rewards. Styles : Organized and flexibility in management style. Shared Values: The employees of Thomson Holidays belief in teamwork The employees are also motivated to perform towards organizational goals. The strtaegies implemented by the management of Thomson Holidays are viable. The business has a large market share in both domestic and international market. The company should conisder investing twards newer tourism concepts such as sustainabe tourism. However, the strategy is aligned with their organisation goals. Micro environmental analysis SWOT Analysis Refer to the detailed analysis mentioned in the appendix section [appendix 4], it can be said that with the help of direct marketing process, customers of Thompson Holiday Group would be able to provide immediate feedback to the service providers. On the other hand, the employees would be able to interact with the customers directly. As a result, communication barriers occur in between the marketing management team. Consequently, they have to face immense challenges to make an effective decision inside the business. With the help of effective business strategy and policy, this particular organization would get the opportunity to expand their business as well as product in the international market so that Thomsons Holidays Travel can receive the international fame. They have provided free tickets to the people who participated in the contest. These types of strategies have become a treat for the organization like Thomson Holidays Travels. Objective for Thompson Thompson Holiday Group tends to plan an effective strategy, outlined in a marketing plan to achieve the objective oriented outcomes of the organization. The main purpose of setting the objectives is to enhance the profit margin and productivity of the organization in the global market by meeting the requirements of the consumers. The intended objectives of Thompson Holiday Group are as follows: Specific To expand the business in the global tourism market through exclusive variety of tourism services Measurable The objective specially suggests that the organization would like to expand its business to the large demographic area through implementing several varieties of tourism services. The market position of the organization can be measured to show whether the objective has been achieved or not. Attainable Before setting the objective, the organization must assess its capabilities and its marketing potentiality to ensure that the objective is achievable in an effective manner. Relevant The organization should have analyzed its business resources, employees, competitors, and current tourism market to ensure that the organization could achieve the objective within the given time bound. Time bound The tourism organization has set a deadline of 12 months to achieve the objective. Segmentation, targeting and Positioning Segmenting strategy While handling the business in the competitive market, it is essential for the organization to segment their market, target the consumers and position the products accordingly. The STP approach reflects on the profit margin of the organization and ensures long-terms sustenance of the organization in the competitive market. The marketers of Thomson Holiday Group would implement a combined segmentation strategy in terms of Geographic, Demographic and Psychographic Segmentation The marketers would select demographic segmentation as; Thomson Holiday Group could segment its target market based on gender, sex, age, income, life cycles etc. Upon implementation of the demographic segmentation, the organization could segregate the potential consumers that could urge to acquire the products and services of the organization. The organization may address to the consumers with diverse needs (Sezgin 2016). The tourism organization seeks a deep insight to develop holiday packages for married and unmarried couples. Similarly, the organizations also aim to serve the interest of the retired individuals. Upon identification of the demographic segmentation, the marketers could penetrate the needs of the consumers in a proactive manner. The marketers would initiate geographic segmentation, as Thomson Holiday would be able to divide the market into several geographical units such as region, states and neighborhoods. The organization would probe for a mass appeal across the globe (Shao, Morrison and Wu 2016). Therefore, the organization needs to segment their consumers in order to identify their individual interest. Therefore, geographical segmentation could prove to be a profitable venture for Thomson Holiday Group. The marketers would select psychographic segmentation, as Thompson Holiday Group would segregate the consumers under various groups based on social class, personality characteristics and lifestyles. The marketers of the organization recognized that this segmentation is identical for the organization to segregate the consumers under low and premium pricing strategy. Due to the differing requirements of the consumers in regards to economic and social status, the marketers planned varied travel packages for their respective consumers (Tsiotras, Tsiotras and Fotiadis 2016). Targeting The targeted consumers are the most decisive factors of success for the Thomson Holiday Group. The organization has a mass appeal; however, it would aim to focus more on the family members and married couples that could significantly contribute towards the productivity of the organization. Bachelors would tend to enjoy holiday destinations on their own terms. Therefore, at times, the unmarried couples and the bachelors tend to avoid the norms and rules set by the tourism sectors (Pike 2016). The marketers of the organization would make effective utilization of media platform to connect with the family members of the organization. Unlike other tourist companies, the organization would probe for both low and premium pricing strategy according to the nature of situations and changing demand of the consumers. The company would aim to provide the best quality services to the consumers at a cost effective price. Positioning Thomson Holiday Group would take active participation in providing unique services to their consumers, as to position itself as the leading travel company in the UK tourism market. The marketers of the organization would provide valuable information about the tourist spot of interests and accommodate luxurious and comfortable services to the consumers. The organization would try their level best to serve the individual requirements of the consumers through service excellence. The after sale services, empathic and responsive approach of the service staffs gives the organization a competitive edge in the tourism sectors (Korstanje 2016). The organization conducts promotional campaigns at regular intervals to aware the consumers about the arrival of new offers of holidays destination packages. The ultimate vision of the organization would be to expand their global market, for which product positioning is the key to success. Marketing Mix The Marketers of Thompson holiday group implemented the marketing mix to promote their products and services in the competitive market. The 4ps usually comprise a typical marketing mix [appendix 5]. However, the organization implemented the 7Ps of marketing as Tourism sector mainly focuses on the production and service excellence to meet the stimulating needs and penetrating demands of the consumers (Chang 2016). The factors discussed below would allow Thompson Holiday group to frame its objectives and project a fair image in the hospitality sector. Product strategy: It states that tourism products refer to a set of complex services like various physical resources, activities and services. The Thompson Holiday groups would focus on the holiday destination as the center of attractiveness. The natural and social characteristics of the destination are the most decisive factor of success in the competitive market. The Thompson Holiday Group would consider holiday destinations with scenic beauty across the globe. The holiday package usually comprise of trips for the singles, newly married couples, retired persons, families and unmarried couples (Katsoni, Arikan and Dundar 2016). The organization could emphasize on a wide variety of Tourism sectors such as Medical, Urban and Cultural Tourism. The organization would consider value ads in their services, which comprise of medical assistance, complimentary food supply, amusement programs and discounts on travel packages. Price strategy: The Thompson holiday Group would consider a wide range of pricing strategies in order to match the changing demands of the consumers and rising competition in the competitive market. Upon gathering of relevant information from market skimming, the marketers of the organization opted for both premium and low pricing strategy in order to appeal the mass. The low pricing strategy would fulfill the needs and demands of the consumers in a cost effective manner (Frey and Gervers 2016). However, the premium consumers would get lavish facilities and high quality services from the Thompson Holiday Group. The basic ideology of the marketers is to expand their business across the globe by providing services to the consumers according to their needs. Place strategy: The marketers of Thompson Holiday Group would place their products in a way, which is convenient for the consumers to access. In accordance to the tourism sector, the consumers travel a long way to acquire the services afforded by the organization. The marketers of Thompson holiday group would distribute their information in trade fares, web pages and holiday campaigns. Promotion startegy: Thompson Holiday Market initiates promotional activities for making the consumers aware about the 4exdistence o their products and services. In a broader context, the term promotion is replaced by communication. Communication of the Thompson Holiday Group usually comprise of advertising, public relations, personal selling and viral advertising. The marketers also make effective utilization of print media and audiovisual media to gain supremacy in the competitive market (Hutt and Speh 2012). Brochures, banner ads, billboards and hoarding could also serve the interest of the consumers in an effective manner. People strategy: Identification of the right consumers would be the most determinant factors of success for the tourism industry. The marketers of Thompson Holiday Group would aim to attract a diverse group of consumers belonging to both high and middle class society. In accordance to the global expansion of the tourism organization, the consumers of Thompson Holiday Group would comprise of unmarried couples, retired persons, families, bachelor groups, married couples and official employees (Johanson and Mattsson 2012). Process strategy: Thompson Holiday Group would provide easy accessibility of information about the company offering and features to the consumers. The website portal of the organization continuously updates the consumers about the recent features and holidays destinations (Kapferer 2012). The tourism processes would take active participation in conveying messages and services to the consumers in the way they want. Physical evidence: Thompson Holidays Group would always make the content attractive on their official websites through testimonials and photographs displaying the satisfactory attributes of consumers in their respective holiday destinations. The consumers are unaware of the service quality until they avail them. It is vital for the potential consumers to visualize what a product or a service would be like (Morrison 2013). The physical evidence initiates urgency in the mind of the consumers to acquire the products and services of the organization in a successful manner. Other Strategic Choice Ansoff matrix Ansoff had developed the concept of Ansoff Matrix in the year 1957 especially for the article of Strategies for Diversification. With the help of Ansoff matrix, the business experts and the business leaders of Thompson Holiday Travels can make a plan for the future growth of their business analysing the risk factors [appendix 6]. Ansoff Matrix is possessed with four primary elements that include Market development, Diversification, Market Penetration, Product Development. Market Development: Making the target audience beyond going any particular geographical area conducting the situation analysis more systematically Using the popularity of media more effectively Market Penetration Making innovative business strategy to impress the customers Implementing more loyalty scheme and better packages Diversification Planning alternative business strategy so that the service providers can have an option if one of the strategies fail to draw the attention of the customers Product Development Providing better travelling packages to the customers Increasing workforce planning in the manufacturing division Conclusion On the contrary, it concludes that the marketing plan of Thomson Holiday Group allowed the organization to gain recognition in the competitive market. The various marketing strategies implemented prioritized the consumer needs and demands to an utmost level. Upon exhibition of quality service and cost effective holiday destination packages, the marketers aims to attract the consumers on a bulk basis. Thomson Holiday Group looks forward to expand the global market and improve their marketing strategies to minimize any margin of error that might hurt consumer interest. Reference List Avraham, E. and Ketter, E., 2016. Tourism Marketing for Destinations with Negative Images InTourism Marketing for Developing Countries(pp. 67-82) Palgrave Macmillan UK. Briggs, R., 2016. Real time marketing management is here.Research World,2016(56), pp.46-48. Chang, C.C., 2016. Tourism Marketing of the Hakka Genealogical Digital ArchiveJournal of Tourism and Hospitality Management,4(1), pp.15-21 Chen, C.A., 2016. How can Taiwan create a niche in Asia's cruise tourism industry?.Tourism Management,55, pp.173-183 Frey, A. and Gervers, S., 2016 Green economy and tourismHandbook Event Market China, p.139 Gatignon, H., Gotteland, D. and Haon, C., 2016. Marketing Launch In Making Innovation Last: Volume 2(pp. 377-439) Palgrave Macmillan UK. Hollensen, S., 2015marketing management: A relationship approach. Pearson Education. Hutt, M. and Speh, T., 2012Business marketing management: B2B. Cengage Learning. Johanson, J. and Mattsson, L.G. 2012 Marketing investments and market investments in industrial networksInternational Journal of Research in Marketing,2(3), pp.185-195 Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers Katsoni, V., Arikan, I. and Dundar, A., 2016 Tourism Strategic and Marketing Planning and Cultural Cooperation Channels between Greece and Turkey InTourism and Culture in the Age of Innovation(pp. 351-360). Springer International Publishing Kohler, I. and Logemann, J., 2016. Towards marketing managementThe Rout ledge Companion to Marketing History, p.371. Korstanje, M.E., 2016. Sun sea tourism: Fantasy and finance of the all-inclusive industry Lumsdon, L., 2016.Marketing for tourism Springer Morrison, A.M., 2013.Marketing and managing tourism destinations Rutledge Pike, S., 2016Destination Marketing: Essentials. Rout ledge. Sezgin, E., 2016. E-Consumers in the Era of New Tourism Shao, J., Li, X., Morrison, A.M. and Wu, B., 2016 Social media micro-film marketing by Chinese destinations: The case of Shaoxing.Tourism Management,54, pp.439-451 Stickdorn, M. and Schwarzenberger, K., 2016 Service design in tourism Entrepreneurship und Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis, p.2261. Stone, T. and Gould, S.J., 2016 vulnerable consumers in the fourth age: theoretical reflections upon the case of Sandra Bem.Journal of Marketing Management, pp.1-7 thomson.co.uk (2016) Thomson | Holidays designed for you. Only from Thomson [online] Available at: https://www.thomson.co.uk [Accessed 20 Mar. 2016] Tsiotras, G.D., Tsiotras, P.G. and Fotiadis, T.A., 2016. Enabling Quality in the Tourism Industry: An Evaluation of Business Excellence in Greek HotelsGlobal Business and Organizational Excellence,35(3), pp.44-57 Weaver, D.B. and Jin, X., 2016 Compassion as a neglected motivator for sustainable tourismJournal of Sustainable Tourism, pp.1-16 Wiedmann, K.P. and Langner, S., 2016. Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches. InOpen Tourism(pp. 61-77) Springer Berlin Heidelberg Wilson, R.M. and Gilligan, C., 2012.Strategic marketing management Rout ledge. Wu, C.H., Ho, G.T.S., Lam, C.H.Y., Ip, W.H., Choy, K.L. and Tse, Y.K., 2016. An online niche-market tour identification system for the travel and tourism industryInternet Research,26(1)

The Human Abstract Essays - Songs Of Innocence And Of Experience

The Human Abstract Annotated Bibliography: The Human Abstract The Human Abstract has not received much critical attention on its own. Of the critical interpretations that do exist, many approach the poem by examining its various manifestations in Blake's manuscripts, reading it against A Divine Image, a poem w hich was never finally published by Blake, or comparing it to its Innocence counterpart, The Divine Image. Most critics seem to agree that The Human Abstract represents a philosophical turning point in The Songs of Innocence and of Expe rience, and in Blake's work as a whole. In 1924, Joseph H. Wicksteed observes that this difficult poem, originally called 'The human Image, represents Blake's attempt to summarize his philosophy of revolt against the ob ject of worship he found in the mind of his age. He contends that Blake makes no distinction between God and Man: God is Man and Man is God, and either may be good or bad. Placing the poem in context with Blake's work as a whole, Wicksteed argues that, with this poem, Blake is moving toward s the position definitely reached in 'The Marriage,' that Reason, or the abstracting power of the mind, robs life of all its fullness and vigour. He then proceeds with a line-byline reading of the poem. Robert Gleckner briefly treats The Human Abstract in his book, The Piper and The Bard, suggesting that 'The Divine Image' of Innocence is perverted in experience to 'The Human Abstract.' He places the poem i n the didactic landscape of The Songs of Innocence and of Experience, contending that the rational 'holiness' in the poem leads us directly to the 'holiness' of 'Holy Thursday,' the 'heaven' of 'The Chimney Sweeper,' the 'Church' of 'The Littl e Vagabond,' the 'mystery' of 'A Little Boy Lost,' and the 'Christian forbearance' of 'A Poison Tree.' In a later essay, William Blake and the Human Abstract, 1961, Gleckner offers a more extensive reading of the poem, paying particular attention to t he formulation of its title and observing that of all the songs of experience the one which provides the greatest insight into Blake's concern with his titles, his struggle to define the two contrary states of the human soul, and his poetic technique (es pecially in the Songs of Experience), i s The Human Abstract. He also approaches the poem through an examination of the four drafts located in Blake's manuscript, pointing out that critics have neglected to examine the way in which the poem A Divine Image is complexly operative in 'The Human Abstract.' This connection is the focus of the Gleckner's essay, which he concludes with the contention that The Human Abstract represents Blake's final realization that the real disease is not a s ocial, economic, religious, [or] political force, but rather the cancerous tree of mystery...man's own thinking process. Later, both Geoffrey Keynes and David Erdman will point out that The Human Abstract replaced A Divine Image as the Experience response to The Divine Image. In Blake's Apocalypse: A Study in Poetic Argument, 1963, Harold Bloom reads The Human Abstract in conjunction with its Innocence partner, The Divine Image, noting that the word Abstract should not be misconst rued as literally meaning separated, because the contrast between the two poems is not between the integral and the split human nature, but rather between the equal delusions of Innocence and Experience as to the relationship of the h uman to the natural. He links the poem to both Genesis and the Norse myths of Odin (whom Bloom calls the Norse Nobodaddy) and Balder, observing that both the raven and the Tree of Mystery were drawn from those mythologies. In 1964, E.D. Hirsch also compares The Human Abstract to The Divine Image, contending that the former is not only a satire of [the latter] but also a naturalization of it. He asserts that the satirical first stanza should be read as if one of the Swedenborgian 'Angels' were speaking. He notes a change in tone, however, in the sec ond stanza where Blake quickly drops the angelic mask and converts the two remaining divine attributes of Innocence to something overtly sinister. For Hirsch, the primary myth which Blake is responding to is that